Brand Basics Package



Feelin’ like you’re ready to take your brand to the next level? The Brand basic is perfect for the small business owner who's done DIYing and looking to build brand consistency.

This package provides you with the most important brand basics to get your small business moving and growing with consistency and confidence in your brand’s visual identity. With brand development at the core, we act as more than just your design team but brand consultants for any ideas or questions you might have about your brand’s design or development.

Package Includes

One Hour Brand Design Planning Sessions

One hour brand design planning sessions with you to discuss in detail what makes your brand unique and how to convey that through your own authentic brand visual identity.

Brand Pinterest Inspiration Board Collaboration

Collaboration on a custom brand inspiration moodboard to help visually cultivate your ideal tone and mood that we will work to create through your new brand’s identity.

Thorough Brand Identity Questionnaire

From your brand’s background, your ideal clients, past design experiences and beyond, this questionnaire helps the analytical business owner who might not be as design-minded communicate what they need from their new brand and what they love.

Brand Inspiration Moodboard & Color Palette Design

Uniting your Brand Identity Questionnaire and your Pinterest Inspiration Board, we create a custom style guide that addresses everything from a custom brand color palette, typography pairings, tone, mood, and design aesthetic.

Primary Logo Design

This is the core logo of your brand and should be the primary design used whenever possible. This is the design your brand will be recognized by and will include your full business name, any tagline or additional text, and possibly a brand icon if necessary.

Black and White Logo Variation

This is the ultimate test of a logo’s strength and versatility. A single-color option is simple and instantly readable. It prepares you for one-color printing for business cards, letterhead, and packaging. Even if your logo is colorful, it is a good idea to have a solid black and reversed-out white version.

Final Print & Web Ready Files

All of your final design files in vector, jpg and PNG file formats, as well as an all black, all white, and color version of your logos, 

Customized Color Palette

Consistency in the color scheme of a brand strengthens its identity in the market. It also helps the brand to stand out and rise against the tight competition in the industry. Further, consistency also gains the trust, loyalty and familiarity of customers.

Custom Brand Style Guide

A detailed guide breaking down the guidelines, styles, and usage instructions for your new brand to help you use each image and logo in the most impactful way possible. Includes color codes, typography styling, and your brand moodboard for brand styling reference.

How can I help you build your brand?

Fill out the Project Planner to schedule your free design consultation.